Privacy Policy

Version 1.0 · Effective date: April 18, 2026

1. Introduction

Dearlie is a relationship memory and gifting assistant iOS application developed by Dearlie Labs, LLC. This Privacy Policy describes how Dearlie handles information when you use the app. It is written in plain language and reflects Dearlie's current practices as of the effective date above.

This policy applies to the Dearlie iOS app and dearlie.app. See Section 11 for how we handle updates to this policy.

2. Information You Provide

When you use Dearlie, you provide the following information, which is stored on your iPhone:

• Contacts you add: Names, phone numbers, email addresses, photos, and any details you choose to enter
• Notes and gift history: Free-text notes about the people you track, gift ideas, gift status (idea → purchased → given), and related details
• Events: Birthdays, anniversaries, and other important dates
• Preferences: Interests, gift style, dietary restrictions, budget ranges, and similar fields you fill in

You can import contacts from your iPhone's address book if you grant permission, or add them manually.

3. How This Information Is Stored

Information you enter in Dearlie is stored on your iPhone using SwiftData (Apple's local database framework) with iOS file protection applied to the database files. This data is not synced to our servers.

When you uninstall Dearlie, all local data is removed from your device per Apple's standard app uninstall behavior.

4. Information Sent to Our Backend

Dearlie sends limited information to our backend service at api.dearlie.app to power AI gift suggestions and enforce rate limits:

• Anonymized gift context: When you request gift suggestions, Dearlie sends a context string containing the person's relationship type, interests, budget range, occasion, and gift style. Before this context is sent, personal identifiers such as names, phone numbers, email addresses, and physical addresses are removed on your device using Apple's NLTagger and NSDataDetector frameworks.
• Device identifier: An anonymous UUID generated on first launch and stored in your iPhone's Keychain. This identifier is used to apply per-device rate limits on our backend. It is not linked to your Apple ID, your name, or any personal information.

5. Third-Party Services

Dearlie uses the following third-party services:

• Together AI (LLM provider): Receives the anonymized gift context described above via our backend to generate gift suggestions. Together AI's privacy practices are described at together.ai/privacy.
• Skimlinks, CJ Affiliate, Walmart, Etsy, Viator, GetYourGuide (affiliate product APIs): Receive keyword search queries (not your personal data) via our backend to find products matching the AI's suggestions.
• LaunchList (waitlist platform): When you sign up for our waitlist at dearlie.app, your email address is collected and stored by LaunchList (getlaunchlist.com) to manage waitlist signups and referrals. LaunchList's privacy practices are described at getlaunchlist.com/legal/privacy.
• Apple App Store and StoreKit: Handle all subscription purchases, billing, and refunds. Dearlie does not see your payment details.

6. Affiliate Links

Dearlie shows product suggestions that include "Buy" buttons. These buttons open the retailer's website in Safari via an affiliate-tracked link. If you make a purchase after tapping the link, Dearlie may earn a commission at no extra cost to you.

Once you leave the app for a retailer's website, that retailer's own privacy practices apply to your interaction with them. Dearlie does not track what you do on retailer websites.

Every suggestion card in the app displays an affiliate disclosure per FTC guidelines.

7. Analytics and Tracking

Dearlie does not integrate third-party analytics SDKs, behavioral tracking SDKs, or advertising SDKs. Our backend maintains aggregated, anonymized request logs (anonymized device identifier, status code, latency) for debugging and rate limiting. These logs are retained for 7 days.

8. Data Retention

• On-device data: Retained on your iPhone until you delete it within the app or uninstall Dearlie
• Backend logs: Anonymized request logs retained for 7 days. Because these logs contain only an anonymized device identifier and no personal data, they are not subject to individual deletion requests.
• Device identifier: Retained in your iPhone's Keychain until you uninstall the app

9. Your Rights

You can access, edit, or delete any information stored in Dearlie at any time within the app. Uninstalling Dearlie removes all local data from your device.

California residents: Dearlie does not sell personal information. California residents may contact privacy@dearlie.app to exercise rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information is collected and the right to non-discrimination for exercising these rights.

If you have questions about this Privacy Policy or wish to contact us about your data, email privacy@dearlie.app.

10. Children's Privacy

Dearlie is not intended for users under 13 years of age. We do not knowingly collect information from children under 13.

11. Changes to This Policy

If we update this Privacy Policy, we'll post the new version here with an updated effective date and a summary of what changed. Significant changes (for example, the addition of new data collection, new third-party services, or optional features that affect data flow) will be highlighted.

Changelog:
v1.0 (effective April 18, 2026) — Initial version.

12. Contact

Dearlie Labs, LLC
privacy@dearlie.app
7901 4th St N, STE 300, St. Petersburg, FL 33702